for Seltum.com and all Seltum SaaS Applications
Last updated: November 9, 2025
1. Introduction
This Privacy Policy explains how Seltum LLC (“Seltum”, “we”, “our”, “us”) collects, uses, and protects personal information when you use:
- Seltum.com
- FreightFlow AI
- Invoice AI
- and any related AI-powered automation tools or applications offered under the Seltum platform.
We provide services exclusively to businesses and process personal data in a B2B context.
2. Information We Collect
2.1. Information you provide
Website (Seltum.com):
- Contact form submissions
- Newsletter subscription data
- Email communications
Apps (FreightFlow AI, Invoice AI, etc.):
- Documents, orders, invoices, emails, and attachments uploaded for processing
- Account registration data (email, company name, credentials)
- API usage metadata
2.2. Automatically collected data
We may collect:
- IP address and device information
- Log files and analytics events
- Usage information (timestamps, browser type, page interactions)
2.3. Cookies and Tracking Technologies
We use:
- Google Analytics
- MS Clarity
- Meta Pixel
- LinkedIn Insight Tag
- Standard cookies required for functionality and performance
Users can control cookies through browser settings.
3. How We Use Data
We use data for:
- Providing and improving our Services
- Operating FreightFlow AI, Invoice AI, and other tools
- Customer communication
- Security and fraud prevention
- Analytics and performance monitoring
- Marketing (emails, ads, retargeting)
We do not sell personal information.
4. AI Processing and Data Handling
4.1. Processing of Input Data in apps
When you upload or submit documents, orders, emails, or other Input Data:
- Input Data is processed only for operational functionality
- Input Data is not stored on Seltum servers longer than necessary
- Input Data may be processed by:
- OpenAI (AI model processing)
- Google Cloud / Alphabet (hosting, compute, transient storage)
We do not use Input Data for training internal AI models.
5. Legal Basis (Applicable for GDPR-overflow situations)
Although we target US-based businesses, EU/EEA visitors may access our Website.
Where GDPR applies, we rely on:
- Contractual necessity
- Legitimate interest (analytics, security)
- Consent (newsletter, cookies)
6. Third-Party Processors
We may share data with processors such as:
- OpenAI
- Google Cloud (Alphabet)
- Google Analytics
- Microsoft Clarity
- Meta
- Smartlead
- Email service providers
- Hosting and infrastructure providers
These processors may have access solely to operate the Services.
7. Data Retention
- Website form data: retained as long as necessary for communication.
- Account data: retained until account deletion.
- Input Data (files, emails, orders): retained only transiently during processing, then discarded.
- Analytics data: retained per provider’s policies.
8. Security
We implement reasonable organizational and technical safeguards, including:
- Encrypted network communication
- Google Cloud security infrastructure
- Access control
- Monitoring and logging
No system is 100% secure, but we work to minimize risks.
9. Your Rights
Depending on your location (e.g., EU residents), you may have rights including:
- Access
- Rectification
- Deletion
- Objection
- Restriction
- Data portability
Requests may be sent to info@seltum.com.
10. B2B Emails and Marketing
If you receive emails from Seltum (manual or automated):
- You may unsubscribe at any time
- We follow applicable anti-spam laws (e.g., CAN-SPAM)
We may use Smartlead or similar tools for sending newsletters or outreach emails.
11. International Data Transfers
Because we use Google Cloud, OpenAI, and other providers, data may be transferred outside the US.
By using our Services, you consent to such transfers.
12. Children’s Data
Our Services are not intended for children under 16.
We do not knowingly collect children’s data.
13. Changes to This Privacy Policy
We may update this Policy periodically.
When updated, the “Last Updated” date will change.
Continued use of the Services constitutes acceptance of the updated Policy.
14. Contact Us
For privacy questions or requests:
Seltum LLC
New Jersey, USA
Email: info@seltum.com